The Opt-in Sales Funnel
This is a great starting point for anyone with something to sell who wants to make selling online a little more focused and simplified.
- Awareness – Optimize your blog and social media to lead into the top of your funnel.
- The opt in – Something free in exchange for their email. Something like a scheduled webinar, PDF, or recorded video.
- Nurture – The email sequence.
- The trip wire – The paid offer presented right after they opt in. Something like a product, event, or class.
- Thank you – Thanks for buying.
- Thank you – declined the tripwire offer.